Facebook Live

Facebook Live

In recent years social media live video is now more desired by audiences than other types of content with Facebook Live one of the most popular platforms. The current statistics state that  80% of potential viewers would rather watch live video from a brand than read a blog, additionally 82% prefer live video from a brand to social posts. Tubular Labs, a company that is a measurement standard for the digital video era, has shared the information that viewers spend 8X longer with live video than on-demand: 5.1

Read more