A satellite media tour (SMT) is a technique used by corporations (primarily) to provide an “expert” of their choosing to local television news broadcasts for often-live interaction, with the goal of getting out a specific message. Radio interviews are often booked during the satellite window to create a combo SMT/RMT. The main benefit is your “expert” spokesperson can be interviewed by multiple outlets around the country without the expense of travelling to each market. Interviews are typically booked in 5-10 minute windows.

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